Audio Verite 2012, New York USA
Logo design & Identity for New York based startup company Audio Verite Music. The mark resonates with the creative ethos of the co-founders, who desired a logo that was colourful, fluid and reflective of their music writing background. The mark was designed to appeal to both business and consumers, with alternative colour palettes for each use, provided with a flexible array of social media simplified usage variations, as well as example application to album covers. The collaboration with Audio Verite continued on the design of their online music licensing library.
Additionally other collateral items were designed such as brand guide, stationery, album cover artwork, custom icons & website.